GTM engineers who build products.
We got tired of watching talented sales teams waste hours on manual prospecting, bad data, and disconnected tools. So we built systems to fix it — and then productized them.
Ani Walia
Founder, GroomLead
Our story
GroomLead started with a simple observation: most B2B teams spend 80% of their time on activities that should be automated. Manual prospecting, copy-pasting data between tools, chasing down contact information — these aren't revenue-generating activities.
We are a team of developers, data scientists, and strategists who believe that go-to-market should be an engineering discipline, not a guessing game. We build systems — not campaigns. We engineer infrastructure — not one-off tactics.
Today, our systems power the outbound engines of agencies and growth teams across the globe. And the tools we built internally have become products in their own right: Underfive.ai and RiskyVerifier.io.
Core beliefs
The principles that guide everything we build.
Systems > Campaigns
Campaigns end. Systems compound. We build infrastructure that generates pipeline month after month — not one-off blasts that fizzle out after a week.
Engineering > Marketing
We approach GTM the way engineers approach software: with frameworks, testing, iteration, and data. No gut feelings. No "spray and pray." Just engineered outcomes.
Quality > Quantity
Sending 10,000 bad emails is worse than sending 500 great ones. We obsess over data accuracy, message relevance, and targeting precision because that's what actually converts.